Home & Living
A Changing Consumer Landscape
Today, more than 50% of consumers in France purchase home equipment online without seeing it in-store.
The trend is shifting towards personalized support, simplified processes (delivery, payment), click-and-pick-up, and e-reservations.
As Millennials reach adulthood, new consumption patterns are emerging:
- Circular economy is on the rise.
- Furniture leasing is gaining popularity.
- Specialized exchange platforms are multiplying.
While in-store product displays remain essential, the internet has become the go-to tool for comparison and decision-making.
Our Expertise
- Digital Audits
- Web & UX Design
- Field Observations
- Customer Journey Optimization
