How to rethink the brand strategy and retail design of a windows and doors specialist ?

Tryba, a leading player in the carpentry industry, renowned for its quality and expertise, entrusted us with the mission of developing its brand strategy and optimizing the design of its retail spaces.

As part of the audit and diagnostic process, we assessed ongoing innovation projects to define a strong strategic platform and validate the potential of each initiative. To drive innovation, we co-developed a detailed roadmap of initiatives and projects to be implemented while providing operational support. This included facilitating creativity phases, organizing collaborative workshops, and co-developing projects.

The results allowed us to structure and define the project portfolio while introducing new collaborative methods, combining rigorous analytical processes with creative tools.

Our collaboration redefined the brand’s foundations, emphasizing expertise, customer proximity, and values of excellence. Through a strategic and creative approach, we modernized the in-store customer experience, making Tryba’s offering more accessible and engaging.

The development of a strong identity and the transformation of retail spaces contributed to enhancing the brand’s visibility and reinforcing its image of reliability and innovation. This initiative enabled Tryba to strengthen its market position and better meet customer expectations in terms of design and personalized service.