How to Redefine the Digital Experience for a World-Renowned Sporting Event?

The Tour de France, an iconic event followed by millions of passionate fans worldwide, entrusted us—through our subsidiary Zebrand—with the mission of redesigning its web experience. The objective was to modernize the digital interface while respecting the heritage and spirit of this legendary competition.

Our work focused on creating an immersive and intuitive platform that captures the adrenaline and excitement of each stage of the race. By revamping the visual identity and optimizing the site’s ergonomics, we ensured a seamless navigation and an enhanced user experience, allowing visitors to dive deep into the action, explore race stages, discover riders, and admire the landscape along the route.

This digital transformation has boosted the online presence of the Tour de France, strengthening the connection between the event and its global community. The result: a website that seamlessly combines modernity, tradition, and performance, perfectly aligned with the prestige of this legendary competition.