Têtes Brûlées: Defining the act of consumption through identity.

A Complete Brand Identity Overhaul

For 8 years now, the boldest brand in the candy aisle has placed its trust in GROUPE ZEBRA.

In 2019, following a thorough analysis of its market environment and positioning, as well as a redefinition of its brand platform, all of the Groupe Zebra’s expertise came together to help this iconic brand turn a new page in its history.

More than just a candy or a sour sensation, Têtes Brûlées has evolved into a true consumer experience built around fun, laughter, and play.

A complete brand identity revamp, designed to stage the brand’s promise with an explosive, creative, and fun tone!