How to Rethink the Brand Strategy of a Key Player in Funeral Services?

For OGF, a recognized leader known for its expertise and its ability to provide funeral services with dignity and compassion, redefining its brand identity was a strategic milestone.

By working closely with OGF, we reassessed and reinforced the core values that set the brand apart while modernizing its positioning to better meet the expectations of families and of partners. Our teams led the development of a new visual identity, the creation of a tailored communication style, and the refinement of a human-centric value proposition.

Through careful observation of industry practices and real needs, we uncovered valuable insights that were translated into concrete solutions for the brand. This process resulted in a consistent brand platform, strengthening OGF’s engagement and reinforcing its position as a market leader.