How to create a distinctive brand platform for a leading smart energy company?

Did you know that there are 150 million kilometers between the Earth and the Sun?

This key point guided our entire creative process as we worked alongside MYLIGHT150 to shape their brand identity.

From defining the brand platform to designing its visual identity, we applied our OBLIQUE VISION® approach at every stage of the brand’s development. Our goal? To find a unique positioning that would establish MYLIGHT150 as a game-changer in the energy market.

The result:
✔ A compelling brand platform
✔ A techno-friendly identity
✔ A clear mission: bridging the 150 million kilometers to accelerate solar self-consumption across Europe, empowering every European to produce and consume their own electricity.

mylight150

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