How to Diversify and Drive Innovation Beyond the Core Business?

Michelin, an iconic and pioneering company in the mobility sector, entrusted us with the mission of co-leading innovation across all its non-tyre projects through Michelin Lifestyle Limited (MLL). For over 15 years, we have supported Michelin in its strategic diversification efforts and contributed to the development of innovative projects through licensing agreements.

Our partnership has led to the launch of strategic alliances, notably with sports brands like Babolat, paving the way for a fully-fledged business in the production of high-performance soles for shoes for prestigious brands such as Kempa and Millet.

At the same time, we initiated and managed a future of mobility foresight program, leading to prospective research and the identification of disruptive business models. This visionary approach has strengthened Michelin’s ability to explore new opportunities and remain at the forefront of innovation in an ever-evolving world.