Lapierre, Design in the Service of Performance

A racing bike is more than just a machine; it is an extension of the cyclist, a pure blend of technology and aesthetics that delivers a unique riding experience on the road.

At Groupe Zebra, we understand this better than anyone. That’s why we are proud to present our collaboration with Lapierre: the Xelius DRS.

Born from close cooperation between Lapierre and our designers, the Xelius DRS stands out as a high-end road bike. Its unique design is combined with cutting-edge technology to ensure optimal performance in all conditions.

Our expertise was applied at every stage of the creation process, from identity research to 3D design and prototyping.

The result: our teams conceived the stays concept, leading to the development of 3D Tubular technology—an innovation that reduces vibrations and shocks thanks to extended stays. This allows the bike to absorb road irregularities, ensuring optimal comfort.

The stays’ shape was meticulously designed to enhance aerodynamics, making the Xelius DRS one of the highest performance bikes on the market.

This innovation gave the Xelius DRS an incomparable aesthetic, which has now become a true brand signature.

The Xelius DRS won the 2025 Design & Innovation Award!