How to Reaffirm the Visual Identity of a Committed and Responsible Brand?

A Brand Identity Overhaul

With a strong desire to reaffirm its values and clearly communicate its commitment to quality, fairness, and local sourcing, La Boulangère has entrusted us, since 2017, with the redesign of its packaging. This project aims to modernize and unify the brand’s identity applying it across its entire product range.

Our approach was to develop a responsible and engaging visual identity that aligns with today’s consumer expectations. The logo was redesigned for greater visibility, centering around the poppy, the brand’s iconic symbol. This delicate yet resilient flower represents healthy fields and reflects La Boulangère’s commitment to quality.

Thanks to this brand refresh, La Boulangère has strengthened its positioning as an authentic brand close to its consumers while affirming its values and commitment to fair and responsible food choices.