How to Build and Adapt the Brand Strategy of a Leading Sports Industry Player?

For over 25 years, we have been supporting Babolat -an iconic and pioneering brand in racquet sports- in its brand strategy, product design, and strategic innovation consulting. This long-term collaboration has led to continuous development and well-managed diversification of its offerings: from tennis, pickleball, badminton, and padel racquets to shoes for padel, badminton, and tennis, along with a complete range of bags.

With our expertise, Babolat has established itself as an essential and forward-thinking brand, catering to both elite athletes and passionate sports enthusiasts. By working closely with the Babolat team, we contribute to strengthening its image as an innovator, notably by assisting in the development of revolutionary products and implementing market-driven strategies.

Our design and innovation strategy expertise enables Babolat to stand out as a preferred partner of top champions, including Rafael Nadal, while solidifying its leadership in the racquet sports market.

Copyright images : Babolat