How to Redefine Product Design for a Key Player in driving license exempt Urban Mobility?

Aixam, a pioneer and leader in driving license exempt cars, entrusted us with the mission of redesigning its vehicles. The goal was to bring modernity and innovation while maintaining the practicality and safety that define the brand’s reputation.

By analyzing user needs and emerging market trends, we undertook a complete product design overhaul. This involved in-depth research in ergonomics, functionality, and aesthetics, resulting in models that are both visually appealing and high-performing. Every detail was meticulously crafted to deliver a pleasant driving experience while reinforcing Aixam’s position as a forward-thinking brand in the urban mobility sector.

This initiative allowed Aixam to introduce boldly designed vehicles, meeting the expectations of modern consumers and further strengthening its leadership in the license exempt car market.