Strategic Marketing

You don’t need to be an expert or a marketing agency to observe this simple fact: markets are saturated with identical offerings, making it difficult to stand out. Reinventing yourself is the key to building a strong and sustainable competitive advantages.

Why Differentiate in Saturated Markets?

Failing to adapt and question your approach in today’s environment risks making you irrelevant.

Our expertise spans strategy, marketing, design thinking, technological and scientific sourcing, business modeling, and project management. The goal of our interventions is to quickly identify opportunities for value creation through superior market differentiation.

Our marketing consulting agency helps you enhance and realize your development activities while staying ahead of the competition. Additionally, our brand strategy experts can assist you in defining your positioning and brand identity.

Why Is Innovation Crucial in Strategic Marketing?

It’s challenging to deliver a unique offering without leveraging innovation. Prioritizing quality is another crucial factor.

You can rely on our marketing consultancy for guidance or take advantage of our innovation advisory services.

The experts at Groupe Zebra, a marketing consulting agency, also help you assess and manage risks associated with your innovation strategy. We focus on ensuring you avoid excessive costs that could reduce profitability. Trust professionals with extensive and specialized expertise to navigate this complex process.

To stand out from the competition, a company needs to develop a strategy based on a competitive advantage, i.e. a characteristic specific to the company that is recognised and valued by the customer. Our marketing consultancy helps to bring out the unique character of your product, whether technological, aesthetic, functional or other. The aim is to obtain a result that is difficult to reproduce or substitute by your competitors.

This uniqueness can take different forms, such as :

• A response to new uses
• A new form of distribution
• Introducing a new technology
• The association of a social purpose
• Innovative marketing initiatives

For a company, differentiating itself often means innovating, i.e. incorporating an element that is likely to change usage in order to gain a considerable lead over its competitors. Companies that favour a strategy of differentiation benefit from higher profitability than those that favour a strategy of cost control.

Why favour a differentiation strategy? 

Differentiation is an absolute necessity in today’s saturated markets.

Today’s offerings have become too perfect, too similar,  flavourless & valueless…

The creation of wealth nowdays has to meet other requirements, and we have to know how to reinvent ourselves.

To create something new and valuable, it’s time to give back  to the customer the place he deserves and no longer consider him merely as market share. The mission of a marketing consultancy is to extract the characteristics valued by the consumer to facilitate the buying decision. And that’s where our strategic marketing agency can help you make all the difference.

 Benefits of a Differentiation Strategy

Differentiation has a direct impact on the perceived value of your expertise to customers. Put simply, defining your positioning through this strategy has a positive influence on customers. In their eyes, you offer added value that the competition does not. This is crucial in creating the desire to buy your product.

Yesterday’s leaders will not necessarily be tomorrow’s leaders. Companies and brands need to feed off their environment and adapt to it, otherwise they will no longer be an essential part of it. This means rediscovering original creative platforms, based on inspiring insights, which are the only way to generate different, attractive offers that create added value. Our marketing consultancy agency can help you rise to these challenges so that you can keep up with the stakes: conquering new markets while retaining your existing customer base.

When you’re looking to stand out from the crowd and innovate, there are certain steps you shouldn’t miss. Take advantage of the expertise of our marketing consultancy, which has extensive experience in this field.

Observing the end-user… Questioning is no longer enough!
Scrutinise the competition to find out about their vision, i.e. the conventions they follow.
Look for indirect competition to gain additional experience
Break down the offer to facilitate and optimise creativity

All that remains is to transform these ideas into an initial concept: the experts at our marketing agency in Lyon will be on hand to support you throughout France and the rest of the world.

What is the role of a marketing agency?
The most essential role of a marketing consultancy is to see in your brand or products what you can’t (or can no longer) see. Because the intensity of the design process has inevitably led you to develop a narrow view of your new product or service: the role of a marketing agency or consultancy is therefore to widen the vision and market prospects for this product or service, in order to understand what makes it unique and to create the offer that is perfectly suited to gaining a commercial advantage.

How does a marketing agency work?
A strategic marketing agency draws on a wide range of skills and know-how, from marketing to innovation, and from project engineering to R&D. The various experts in our marketing consultancy are called on according to the needs of your business project. In this way, we ensure that no factor is overlooked in the definition of your differentiation strategy, and bring together all the strategic and operational skills needed to make your project a success.

Our approach to helping you implement a competitive differentiation strategy
As we have seen, the offering you create must be unique. That’s where its appeal comes from. As part of our marketing consultancy, we help you to identify and develop a resolutely different offering that your competitors will find hard to copy. When we develop a new project, we want its commercial and marketing advantage to be sustainable!

Identifying areas for innovation 
Observing habits & usage
Trends studies
Marketing intelligence
Benchmarks
Anthropological business
Design fiction

Evaluation of your business model and definition of your specifications
Business plan
Marketing plan
Financing plan
Prototyping
Consumer tests
Design sprint

Development of the new product or service
Project management
Management
Engineering
Design
Launching and deploying the offering on the market and defining the marketing mix
Launch plan
Communication plan

Not sure how to go about implementing your differentiation strategy? Groupe Zebra staff can help you define your marketing approach. Don’t hesitate to ask us for marketing advice, and we’ll advise you on the different levers you can use to stand out from the competition. 

Groupe Zebra, a consultancy agency at your side in Lyon, Paris, throughout France and around the world

The experts at our marketing agency in Lyon are at your service to define and implement your differentiation strategy. You can also call on our marketing agency in Paris, Nantes or Strasbourg: Groupe Zebra can support you wherever you are in France or around the world. Our customers in Morocco, the United States and Canada have never regretted placing their trust in us. Join them!