Sector trend review
A review of sector trends is essential, whether you’re a market leader looking to maintain your position or a challenger looking to win market share.
Knowing, discovering, understanding, anticipating,
uses,
experiences,
products,
new practices
new entrants
behaviours that are emerging and progressing in a category, a segment, a country, before they become obvious to the market.
Groupe Zebra goes far beyond traditional product monitoring by multiplying the angles of view and fields of analysis. This exclusive method ensures that our customers are always and truly in tune with changes in consumer behaviour.
The tools:
GZ® anthropological observations
Semiology mapping®
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