Retail Design

Retail Design: Showcase Your Commercial Space

What is retail design? Under this increasingly popular concept from across the Atlantic lies a strategy for enhancing products. Of course, a product’s packaging and design are important, but the purchasing decision is also influenced by the product’s environment. Whether it’s a physical store or an online shop, it’s crucial to present your products in a setting that fully highlights them.

Retail design originates in interior architecture: it involves applying strategies used to optimize private homes to commercial spaces. This design approach constructs the setting in which products are showcased. Retail design is therefore both an aesthetic concept, focused on attraction, and a strategy for reorganizing commercial spaces to optimize customer flow and the management of  daily activities.

Properly designing or arranging physical retail spaces and online stores optimizes product presentation and strengthens brand image. Groupe Zebra will guide you in designing your store layout by focusing on the partition of spaces, optimized lighting, and visual effects. In practice, purchasing decisions are influenced by the sum of the details that contribute to a cohesive, overarching strategy. Sometimes customers need reassurance, guidance, or enticement—the best strategy combines all of these approaches.

Marketing Design or Last-Meter Marketing

Retail design takes advantage of so-called “last-meter marketing.” This metaphor emphasizes the importance of the immediate environment in which a product is placed. At Groupe Zebra, we help you construct this environment to transform simple curiosity into a desire to purchase. Spaces are used to create a unique experience, evoke emotion, and convey brand identity. In essence, retail design is about staging the product. This staging considers the space in its entirety so as to leave a lasting impression on the customer.