Product Design
A User-Centric Approach
Product design is our core business, and we draw on the Oblique Vision, our tried-and-tested methodology of 30 years. Together with our clients, we identify the unique elements that create differentiation and co-construct their new products that embody them with impact in their formal and graphic treatment.
Our design sprint and design fiction tools enable us to derisk new projects and detect new opportunities.
Product design is a central pillar of a brand’s success, as it directly influences perception, attractiveness and user experience. A well-designed product attracts attention, conveys the brand’s values and meets consumers’ needs, thereby fostering loyalty and recommendation.
The product design process is divided into several essential stages: research and analysis (understanding customer needs and analysing the market), ideation (generating and selecting ideas), prototyping (creating models to test concepts), user testing (gathering feedback to adjust the design), and final development (preparing for production).This process ensures that every aspect of the product is thought through to deliver a coherent and impactful experience, essential for standing out in a competitive market.
Client Success Stories
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Babolat
Comment construire et faire évoluer la stratégie de marque d’un acteur de premier plan dans le domaine du sport ?
Your Questions Answered
Design elements like form, color, and attractive lines contribute significantly to purchasing decisions. Modern consumers are drawn to visually appealing objects with enticing curves. At Groupe Zebra, based in Lyon, we combine professional design expertise with a deep understanding of consumer behavior and decision-making processes.
Groupe Zebra is one of the undisputed leaders in product design in France. We offer our clients a comprehensive range of services, from packaging to the design of the product itself. At Groupe Zebra, objects are designed using a multi-factorial approach, which takes into account aesthetics as well as comfort and practicality, not forgetting performance. This is the key to success if you want to achieve results that meet your customers’ expectations.Thanks to our design advice, you can turn the constraints inherent in your product, materials and their application into assets. Our specialists know both the manufacturing processes and the materials used. They pay particular attention to safety and handling to create an attractive and engaging interface for consumers. You’ll find their signature on many mass-market products, but our product designers also work in a wide range of sectors, including health, mobility, industry, leisure and sports. Their all-round experience in product design enables them to develop their creativity and quickly understand your requirements. As a result, they can offer you customised, turnkey solutions that set you apart from your competitors.
Our product design agency analyses your projects and ambitions to propose the best strategy. In a world dominated by image, our product designers in Lyon can help you get the most out of your project. They can be involved at different stages of your project. At a very early stage, for example, we can help you to formulate and draw up your specifications. The road to success today is through design: it’s one of the most effective methods of generating the desire to buy through a unique user experience, even in a sluggish economy where consumers tend to cut back on spending.However, they will still be willing to be seduced by a carefully thought-out product design that adds value and truly differentiates the product in the marketplace.
Optimised product design gives you a head start by incorporating the latest trends and the desires of your target audience at an early stage, so as to win their trust and motivate them to buy.