Licensing Style Guide
Brand licences allow a company to give third parties the right to use its brand on specific products or in specific contexts, in exchange for royalties. This system gives the brand the opportunity to expand into new markets or diversify its offering without producing new products itself. However, to ensure that the brand’s image and integrity are respected, rigorous style guides are essential.
These style guides – also known as graphic charters or brand guides – define the standards and rules to be followed in order to use the brand’s elements consistently and faithfully to its identity.
They include colours, typefaces, logos, the tone of communication, as well as rules on placement and proportions.This helps to avoid misinterpretation or inappropriate use that could distort the brand and cloud its public perception.
By laying down these rules, style guides ensure that each employee, partner or licensee uses the brand in a way that is consistent with its original vision.They also enable the company to maintain consistency in customer experience, reinforce its recognition and protect the value of its brand. In this way, brand licences, supported by solid style guides, enable controlled and harmonious use that promotes the growth of the brand without damaging its fundamental identity.