Imagining Possible Futures - Anticipating emerging trends to develop visionary strategies.
At Groupe Zebra, we help brands explore new territories to anticipate, innovate and make the right decisions.
Strategic marketing, innovation consultancy, usage observation, consumer tests, prospective studies, scenarios, design fiction… these are just some of the tools we use to decipher the present, project possible futures and make the right choices today.
Imagining Possible Futures
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Strategic Innovation Consulting Optimizing your innovation potential with strategic advice tailored to your challenges.
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Consumer Insights Conducting in-depth analysis of your consumers to anticipate their needs and refine your offer.
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Consumer Testing Validating your concepts and strategies with consumer tests for impactful and successful launches.
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Foresight and Scenario Planning Anticipating future trends to seize innovation opportunities and reinforce competitive advantages.
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Design Fiction and Foresight Exploring emerging trends and weak signals to anticipate market evolution and prepare visionary strategies.
Keep in touch
If you’d like us to get in touch with you, leave us a message. We’re sure we’ve got a lot to talk about.
There are no small stories… only big projects.
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Brand Impact
Brand Strategy Brand Platform Brand Identity Brand Territory
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Design Development
Product Design – Prototyping Branding Design – Packaging Eco-Design Web Design
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Boost the Offer
Growth strategy Structuring and rationalising the offering Managing and developing the product portfolio Review of sector trends
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Energizing Organizations
AI-Powered Innovation Games Training in Innovation Processes Innovation Organization Audits Innovation Change Management
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Imagining Possible Futures
Strategic Marketing Strategic Innovation Consulting Consumer Research – Observations Foresight – Design Fiction