Design services
Innovating in services to create value
A unique methodology for optimising services, improving the user experience, rethinking the service offering and imagining innovation opportunities for the organisation.
Another unique area of expertise is the development of consumption or usage scenarios involving players and scenes that go beyond the notion of persona.
Most of these approaches are preceded by ‘anthropological’ field observations which enable us to reconstruct the world as it is and not as we presume it to be.
Our teams film, photograph and detect real emotions and actions, going beyond the declarations that feed traditional focus groups.
Client Success Stories
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mylight150
Comment créer une plateforme de marque distinctive pour un acteur référent de l’énergie intelligent ?
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Babolat
Comment construire et faire évoluer la stratégie de marque d’un acteur de premier plan dans le domaine du sport ?
