Packaging Design

Mastering a Brand’s First Ambassador

The purchasing act is evolving. Everything hinges on the final moment—sealing the sale, whether in e-commerce or traditional retail.
We design packaging to spark desire, evoke emotion, and drive decisions.

Packaging is the first link between a brand and its consumer. We are committed to creating a unique language tailored to every market.
Whether repositioning an identity, revitalizing a product line, boosting sales, or creating fresh momentum, we offer new perspectives and maximize performance, both in-store and online.

New packaging identity. Brand refresh. New retail concept. Brand creation.
We go beyond conventions, always seeing things differently. 

Innovation that Sells!

Message structure, information hierarchy, typography, iconography, and color schemes—packaging is the art of composing a contemporary design language.
Our multidisciplinary team combines varied, complementary expertise, all focused on delivering an effective message.

Contact one of our experts today.

“Packaging can no longer be designed with rules from past decades.”

Our Clients’ Success Stories

Answers to Your Questions

  • A Packaging Design Agency Based in Lyon

    Today’s buyers want to be charmed and seduced. Packaging plays an almost equal role in the purchasing decision as the product itself. Desire begins with the eyes, which is why packaging design is crucial. Whatever your industry, Groupe Zebra, your packaging agency in Lyon, will create visuals that captivate and drive purchases.

    Your Packaging Agency in Paris and Lyon

    Innovative, inspiring, and bold packaging design can happen anywhere, anytime. Get in touch with the experts at our packaging agency—from Paris or anywhere in France and beyond. We are here to listen and will come to meet you.

    Areas of Expertise in Packaging Design

    Groupe Zebra specializes in packaging creation across Lyon, Paris, and beyond. We serve various sectors, including food, services, banking, insurance, healthcare, housing, and sports & leisure. Packaging, alongside product and service design, must captivate and convince. Packaging is your brand’s main ambassador and a key driver of purchasing decisions.
    By designing packaging and products that evoke emotion, we ensure your brand’s representation is both qualitative and appealing. Retail design can further enhance your offerings through a unique customer experience.

     

  • Packaging Design: A Pioneering Concept

    While companies have always paid attention to product packaging and service presentation, traditional logos and branding are no longer sufficient.
    We prioritize the user experience by combining practical and visually  & tactilely appealing designs. Our packaging appeals to all senses, sparking desire. For example, our food packaging stimulates the palate at first glance, serving as a delightful prelude to experiencing the product.

    Interested in learning more or entrusting us with your packaging creation? Contact us today.
    Our experts also offer support for all aspects of your brand strategy.

     

  • Innovative Packaging at the Heart of Our Approach

    Our team stays ahead of trends in innovative packaging and evolving consumer needs. We continually identify the latest innovations to deliver cutting-edge designs that reflect current market demands.

    Packaging Reflects Your Difference

    In addition to offering a sensory experience, innovative packaging must reflect your brand identity and express your unique corporate values. Packaging should resonate with consumers while also conveying the essence of your products and services, creating a layered experience that blends reason and emotion. This is the key innovation of modern packaging design—a critical consideration for your product strategy.

     

  • Sustainable Packaging and E-Packaging: Irresistible Trends

    Consumers’ ecological awareness is now undeniable, as evidenced by the growing demand for eco-friendly, sustainable, and certified products. Packaging design is central to this environmental challenge: eco-friendly, recyclable materials, reduced packaging, and reusable solutions are essential.
    We worked with HIPLI, designing innovative packaging aligned with their strong ecological values. HIPLI combats the immense environmental impact of disposable e-commerce packaging by creating reusable options that offer consumers an emotional, physical, and even spiritual experience fully in line with the company’s philosophy.

     

“We don’t just design products and services—we imagine and stage unique, emotion-filled experiences.”