Design Fiction and Foresight
Science Fiction or the Science of Fiction?
Our design fiction and foresight solution
What do we mean by design fiction or foresight design? It is an innovative method offered by our agency to help you envision the future. This tool emphasizes creativity and is grounded in a genuine culture of innovation. Considering the future developments of an activity or a business allows us to rethink the present situation in order to establish new directions. Beyond the pure speculation sometimes associated with design fiction, our agency’s specialists will guide you to explore a foresightful and, of course, plausible future that can be made possible.
The Contributions of Foresight Design to Business
Design fiction or foresight design was first conceived in 2005 by Bruce Sterling. The concept was further developed and theorized by Julian Bleecker in 2009. Since then, design fiction has gained traction, and more and more businesses are turning to it. It is indeed a powerful tool for those who wish to project themselves into the future, anticipate the development of their activities, and build long-term strategies.
Our foresight design solution enables us to start with hypotheses and extrapolate them to imagine the development of a specific technology within a cultural context. The goal of this process is to consider the creation of future products, systems, or services.
This tool emphasizes creativity and is grounded in a genuine culture of innovation.
From Science Fiction to Business Development Through Design Fiction
As the term “design fiction” suggests, this prospective approach involves an element of imagination. However, while foresight design can sometimes resemble science fiction, the process is different when simulations are based on existing realities and credible hypotheses.
If foresight design has a connection to science fiction, it is in how it imagines the future from the present. Its application across various economic sectors, however, is far from fictional. It enables businesses to stay ahead of their competitors by anticipating the future and, consequently, their own development. Such anticipation is only possible by proactively understanding the future expectations and needs of the target audience.
How Does Foresight Design Work?
Our agency’s strategic and marketing consulting teams will offer foresight design solutions tailored to your specific needs. Our approach involves showing you how to effectively project yourself into the future and how to guide your teams to do the same, even though the future inherently has a distant and somewhat abstract dimension.
We will support you throughout the process, aiming to build methods, practices, and services with you that will, within a few years, set you apart from your competitors. This differentiation will allow you to maintain efficiency in your processes, quality in your offerings, and sustained competitiveness.
Our approach involves engaging all stakeholders within your company and fostering discussions so that everyone can question not only the present but also what lies ahead.
Foresight design is a powerful tool for those who wish to break free from conventional patterns. With this technique, your teams will learn to project themselves forward and think differently.
In short, design fiction is currently the best solution for tapping into the incredible creative potential often latent within companies.