Consumer Testing
Enhance Your Customer Knowledge with the Superpowers of AI
Zescores is the most powerful digital platform for detecting emotions, designed to boost creativity and brand performance.
By combining AI and cognitive sciences, we support companies in optimizing their packaging, product design, and communication campaigns.
Facial and eye movement tracking, along with voice intonation analysis, perfectly complement qualitative consumer testing—which is often based on self-reported data—by offering a more authentic and spontaneous view of behavior. While qualitative tests gather opinions and perceptions directly from consumers, our tool analyzes real reactions in everyday contexts, often revealing unconscious habits or unspoken attitudes.
This type of observation captures subtle details, natural gestures and reactions, and genuine emotions, uncovering a more concrete and emotional truth, free from the biases of self-reported statements.
The emotional approach allows brands to discover deeper insights, revealing how consumers truly interact with a product or environment. These insights help identify latent needs and unspoken aspirations—critical for designing offerings that resonate more intimately and authentically with the audience.
Our Approach
The unparalleled power of hybrid measures to detect unconscious emotions overlooked by traditional declarative studies.
Our solutions
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Evaluate
Compare your offering to that of competitors.
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Test Your Creations
Understand how to refine your creative concepts.
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Validate Your Creations
Confirm the final choice of selected concepts.
THE revolution in consumer testing by combining cognitive science and AI to:
- objectivise consumer reactions
- overcome cognitive biases
- assess the unconscious emotional impact of a creative proposal.
Who is Zescores For?
Zescores is particularly suited to:
- Research Directors or Managers.
- Marketing Directors or Managers.
- Communication Directors or Managers.
- Packaging Directors or Managers.
- Data Directors or Managers.
- Digital Directors or Managers.