About us Together, we are one!

We bring together under one roof all the skills necessary for producing innovative offerings in the field of products and services.

01 – Our history

30 years of innovation…

Our extensive experience and numerous references in the fields of innovation and design have sharpened our perspective over the years, making us experts in observation and strategic consulting. Throughout the years, we have strived to engage all our senses to deliver the best customer experience… Whether it fits in a child’s hand, has a deliciously tangy taste, or even embodies the thrill of victory.


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  • Creation of the Barré & Associés Agency

    1986

    Winners of the Jacques Douce Foundation Award, Bertrand Barré and Francis Lepage used this as a springboard to embark on their entrepreneurial adventure.

  • Ethnological Observations

    1990

    A new expertise enhanced our offering. An exclusive approach aimed at uncovering impactful insights—a revolution in the field of consumer studies.

  • The Suction Cup Toothbrush

    1995

    We designed the Signal Croissance children’s toothbrush with a suction cup—an unprecedented commercial success. Introduction of a royalty-based business model.

  • The Pickle Elevator

    1996

    We invented the tiered pickle lifter for Amora, helping the brand gain a 24% market share.

  • Birth of the Graphic Design Department

    2000

    We expanded the agency’s expertise with brand identity, packaging, and graphic design services.

  • Creation of our subsidiary, Zebrand

    2007

    Dedicated to brand territory, visual communication, and brand licensing support.

  • Groupe Zebra

    LOGO GROUPE ZEBRA

    2017

    A new name and a new visual identity mark the beginning of a new chapter under the banner of hybrid innovation.

  • Reinventing the Electric Mountain Bike

    Lapierre’s Overvolt Carbon received the Eurobike Design Award, marking a breakthrough innovation in the electric bike market with the GLP (Gravity Low Project) concept.

  • Integration of a Web Design Agency

    2018

    Our Web Design division expanded our scope, offering an AI powered service and dedicated to seamless digital integration.

  • Creation of the SENOLYS Subsidiary

    Logo Senolys

    2019

    Dedicated to Artificial Intelligence and its applications in the business world. Design and launch of Junidan12, an AI-powered mentoring app to develop innovative projects from the idea to a business.

  • Grand Prix Syntec Coopetition

    prix Syntec ASF 4.0 Chamatex Groupe Zebra

    2023

    Groupe Zebra & Chamatex Group for ASF 4.0

  • Innovation Games

    logo Innovation Games

    2024

    An interdisciplinary team challenge to boost creativity, powered by AI and our experts.

  • Launch of Zescores

    logo Zescores

    Introduction of Zescores, the new AI-powered consumer testing solution designed to detect emotions beyond self-reported answers.

  • mylight150, the future of energy production

    mylight150

    Birth of the mylight150 brand, the game-changer in energy that will enable every European to produce and self-consume their own electricity.

  • Creation of Vizion – The Game-Changer Ski Boot by Rossignol

    Chaussure Rossignol Vizion

    A collaboration between Rossignol and Groupe Zebra, Vizion redefines comfort and performance, introducing a revolutionary ski boot that combines perfect skiability with effortless fitting.

OUR CSR INITIATIVES

Does one need to become a mission-driven company to demonstrate one’s CSR commitment? Not necessarily! At GROUPE ZEBRA, we prefer actions to words and claim legitimacy through our actions. Here are two tangible examples of local-to-local initiatives led by our teams, with more to come. Stay tuned!

  • ASF 4.0 For the past 10 years, Chamatex Group has been a key player in the high-value-added textile industry. Combinations…
    ASF 4.0 Emmanuel Macron Bertrand Barré
  • Neofarming Africa Agriculture and food production will be major global challenges over the next 30 years, requiring new solutions…

Our emblem

United & Agile

Zebras live in herds. We believe in the value of a multi-skilled structure where expertise is hybridized and where project managers, creatives, engineers, marketers, model makers, stylists, and creative planners work together. Our motto: “Together, we are one.”

Observant

Full immersion and environmental knowledge allow us to define end-user needs and gain a full understanding of behaviors.

Unconventional

We adhere to no conventions. Our passion drives us to detect and generate the differentiating factor—the only guarantee of success and lasting value in saturated markets.

Reproductive

We help our clients repeatedly bring innovations to life.

Distinctive & Aesthetic

A zebra’s stripes make it stand out. Our goal is to create innovative, unique, and relevant offerings.

Striped

Its stripes resemble a barcode, symbolizing consumption. We work with brands to contribute to value creation.