Culture - The only consulting firm in France that combines strategic consulting, design, and branding

We are the leading reference in business consulting for the future of companies, brands, and offerings.
In a world of rapid change, we believe that the hybridization of expertise is THE key to success.
Our experts in data science, strategic marketing, insight detection, creativity, and all design practices help your teams innovate through the proven process of Oblique Vision, developed over 35 years.

01 – Our process

Oblique Vision^© – Inspired by Design Thinking

For over 30 years, we have practiced hybrid thinking, a unique, human-centric approach that fosters synergies between different areas of expertise.

This process, called “Oblique Vision®”, is a clean break from traditional innovation approaches, which are often hindered by the silos that dominate companies and organizations.

It serves as a guiding tool for teams, enabling them to reinvent stronger and more relevant value propositions by rejecting conventional dogma and focusing on tangible, lasting differentiation—the only guarantee of success in saturated markets.

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