Book
How to Innovate Right, and Not Just Innovate, with the Oblique Vision Approach?
Redesigning your offering, acquiring new clients, redefining your marketing and communication, restructuring your organization or internal interactions, developing your ecosystem through partnerships and open innovation, offering a new consumer experience…
These are all crucial topics that should be on every business leader’s agenda in order to navigate an uncertain world, especially in the post-COVID-19 era.
To innovate right—not just for the sake of innovation—you need a methodology, rigor, and a cross-disciplinary approach. We have introduced a new approach, Oblique Vision, built on 35 years of hands-on experience.
Oblique Vision is the ultimate tool to move forward in an uncertain world, detect opportunities faster, and manage the risks associated with innovation.
Order the book here:
01 – Format
An illustrated book designed to:
✔ Discover best practices and avoid common mistakes in innovation projects.
✔ Understand and apply the “Oblique Vision” approach, built on 35 years of experience, blending Design Thinking, Lean Startup agility, and exclusive methodologies developed by our experts from the early market observation phases to product launch.
✔ Help you develop a strong innovation process within your company, using real-world case studies.
02 – Target audience
This book is for:
- Business leaders
- Marketing professionals
- Innovation managers
- R&D specialists
- Digital transformation experts
- Project managers looking to de-risk and implement structured innovation processes.
03 – The expert
Bertrand Barré
CEO & Founder of Groupe Zebra
- French entrepreneur, multi-business founder, speaker, and author.
- Over 35 years of expertise in innovation management and design.
- Innovation Expert at APM (Association for the Progress of Management), supporting French-speaking business leaders worldwide.
04 – Other publications
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All You Need is LOVE Live the Oblique Vision® Experience – How to Reinvent Yourself in Saturated Markets
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Le Packaging – Que sais-je? A deep dive into packaging strategies and best practices.
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Oblique Vision A new approach to product creation.
Les success stories de nos clients
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Urgo
Field observation in hospitals and private practice: identifying innovative solutions for the treatment of complex wounds
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Musée de la Romanité
An immersive journey into the heart of the Musée de la Romanité and its collections.
