Vilmorin: the LSA price for innovation for their connected probe
For two years, GROUPE ZEBRA has been supporting VILMORIN GARDIN teams in their drive for transformation and innovation, to strengthen their leadership position and stay one step ahead. First by studying their situation via an industrial audit and a market study, then by redefining their positioning and structuring of the range. GROUPE ZEBRA is nowadays […]
For two years, GROUPE ZEBRA has been supporting VILMORIN GARDIN teams in their drive for transformation and innovation, to strengthen their leadership position and stay one step ahead.
First by studying their situation via an industrial audit and a market study, then by redefining their positioning and structuring of the range.
GROUPE ZEBRA is nowadays concretely embodying change in order to emerge forcefully in this more than saturated market.
VILMORIN GARDEN is now the accomplice of gardeners, all gardeners.
It is in this context that the project of the connected garden was born.
Our designers have designed a connected probe accompanying the free application. They have imagined a plant design inspired by the arum that allows to collect a lot of information (temperature, hygrometry, sunshine, …), to provide personalized and very precise advice on the general maintenance of plants and thus to give body the brand’s new positioning. The development of this connected probe was distinguished by the LSA price of innovation and the love of Leroy Merlin.
